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In this episode of the EpicEvents podcast, Muhammad Younas speaks with Nick Borelli to discuss data-driven techniques to analyze events and different AI tools to measure event success in a whole new way.
Nick talks about how metrics like dwell time, sentiment, and engagement are giving event organizers the power to optimize activations, tweak booth designs, and, most importantly, create better experiences for attendees.
He also shares some exclusive tips on using benchmarks, combining passive and active data, and tailoring strategies to fit different audience segments. They touch on how ROI-focused decisions can make a real difference for exhibitors, why thoughtful swag matters, and how you can use data to keep improving your events with storytelling that sticks.
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